ALSACE LAIT, RACING'S NEW MAJOR SPONSOR
The Alsace dairy cooperative and Racing Club de Strasbourg Alsace football team have signed a partnership agreement that runs until 2027.
Press release
Friday, 18 October 2024
Alsace Lait will now be displayed on the front of the football shirt of Racing's women's team, which this season is playing in the Arkema Premier League for the first time in its history. The trip to Guingamp, this Saturday, will be the first opportunity for the team coached by Vincent Nogueira to sport the Alsatian cooperative's logo. From this year, every one of the team's matches will be broadcast on a national channel (FFF TV and Canal Plus), providing high visibility for the promotion of Alsatian know-how.
The cooperative, founded in 1979 – the year that Racing won its only French championship title – will also feature on the shirts of all the Strasbourg club's youth teams. Alsace Lait will therefore enjoy excellent exposure at every match played by the club's youngsters, from the U9s to U13s, who travel throughout the Alsace region at weekends.
Alsace Lait and Racing are also reinforcing their commitment to young people and families in Alsace by offering gourmet events on match nights at the Stade de la Meinau and nutrition workshops during the Alsace Racing Tour.
"Alsace Lait enthusiastically supports Racing, the leading light of sport in Alsace" explains Philippe Bernhard, Chairman of Alsace Lait. "This partnership reflects our shared values of collective commitment and our attachment to the region. We are proud to help promote women's sport through the RCSA women's team, youth sport and amateur football".
"We are particularly proud that Alsace Lait, a well-known regional company, is committed to supporting our women's team and the youngsters at the Racing Mutest Académie" says Marc Keller, Chairman of Racing Club de Strasbourg Alsace. "This partnership is highly symbolic because training young talent – envoys of our values -– has always been a priority for Racing".
About Racing Club de Strasbourg Alsace
Founded in 1906, Racing Club de Strasbourg Alsace is a historic club in French football. French champions in 1979, three-time winners of the Coupe de France and four-time winners of the Coupe de la Ligue, they played more than 2000 matches in League 1. A driving force for economic dynamism, a promoter of Alsace's appeal and reputation and a creator of social ties, Racing is a friendly, committed club that is deeply rooted in its region and close to its fans.
About Alsace Lait
Alsace Lait, a dairy cooperative with its roots in the heart of Alsace, has been promoting the milk of 200 producers in 170 towns and villages throughout the region for several decades. With age-old skills and eco-friendly production methods, the cooperative offers a complete range of dairy products that meet the demands of a healthy, balanced diet.
